Growth/Creator Community Manager (TikTok / Discord)

Type:

Full-time (remote)

Reports to: Director of Marketplace (TikTok Lead)

Direct report:

Creator Community Consultant

Compensation:

$90,000 - $110,000 annually

**About the role**

Our TikTok creator community lives in Discord and is a core driver of TikTok Shop GMV. The Creator Coach + Creative Strategist handles the creative side — trends, angles, coaching. You own the business, management and strategy.

That means you own the structure, the economics, the growth, and the results of the community: how creators are recruited, how they're tiered, what products/offers they promote, what they're paid, what makes them stay, what contests do we run and what the whole program returns against what it costs. You're the operator who turns a Discord server full of creators into a predictable, scalable revenue channel- plus a creative engine to feed paid channels.

This is a strategy and operations role with a community wrapper around it — not a moderation job. If your instinct when you look at a creator program is to ask "what's the retention curve by cohort or what metric in the TikTok funnel is our constraint to unlock rapid growth," this is your role.

**What you'll do**

Own the program

• Own the creator community end to end: structure, tiering, incentives, calendar, and outcomes.
• Design and evolve the tier system — what qualifies a creator for each tier, what they get, and what's expected in return. Make the ladder something creators actually want to climb.
• Build/manage/implement the incentive and commission architecture: commission rates, bonuses, contests, gifting and sample seeding, exclusivity where it makes sense. Model the economics before you launch anything.
• Help build and manage the training program designed to take L1 creators to L3/L4.
• Track cohorts of creators that enter and how they progress in terms of levels, GMV, etc.
• Own the creator recruiting funnel: sourcing, application, vetting, onboarding. Keep a healthy top of funnel and a clear bar for who gets in.
• Own creator retention. Churn is the quiet killer of every creator program — you'll know your cohort curves and be actively working against them; optimizing for videos per creator per period, etc.
• Own weekly full-funnel reporting to identify where our constraints are: creators, volume, impressions, videos per creator, CVR%, GPM, etc.

Manage and enable

• Manage the Creator Coach + Creative Strategist: set priorities, review output, hold the cadence, help them get better at the job.
• Make sure the coaching program and the angle pipeline are actually producing — that creators are shipping, improving, and converting.
• Run the operating rhythm: weekly community programming, monthly creator reviews, quarterly planning against channel targets

Report and coordinate

• Own the numbers: active creators, videos shipped, view volume, breakout rate, conversion, GMV by creator and by tier, cost per video, program ROI. Report them weekly to the Director of Marketplace.
• Translate community signal into strategy — what creators are saying about product, price, offers, and competitors is some of the best market research we have, and it should reach the right teams.
• Work cross-functionally with paid media (best creator content becomes paid creative), brand, and ops/supply chain (sampling, seeding, inventory for creator demand).
• Handle escalations: creator disputes, payment issues, content that's off-brand or non-compliant, and TikTok Shop policy questions.

Build the machine

• Document the playbook. Everything from onboarding to tier promotion to contest mechanics should be repeatable.
• Build the tooling and workflow: Discord structure, roles and permissions, bots and automations, tracking and attribution, payment ops.
• Plan for scale. Design decisions should hold at 10x the creator count, not just today's roster.

How you work

• High ownership. You're being handed a channel, not a task list.
• Comfortable with ambiguity and speed — this program will look different in six months and you'll be the one changing it.
• Genuinely likes creators. The best community operators are the ones creators trust.

Requirements

• 3–5+ years in creator/influencer/affiliate program management, community management, or growth marketing at a fast-growing consumer brand — with real ownership of a number, not just execution.
• Experience running or scaling a Discord community.
• Strong commercial instincts. You're comfortable in a spreadsheet, you can model incentive structures and unit economics, and you can defend a program's ROI.
• Hands-on understanding of TikTok and TikTok Shop: how affiliate works, how commissions and attribution function, what actually drives GMV on the platform.
• Excellent written communication. Most of your leadership happens in text, in public, in front of creators.
• People management experience, or clear readiness for it.

Strong plus

• Experience at a fast-growing TikTok shop consumer brand.
• CPG or food & beverage background.
• Familiarity with creator/affiliate tooling and Discord automation.
• Some creator or content experience of your own — you don't have to be the creative brain, but credibility with creators helps.

Benefits

• Competitive base salary designed to reward high performance and impact
• 401(k) plan with company matching
• Comprehensive health benefits including medical, dental, and vision coverage
• Stock option plan so you can share in the value you help build
• Generous paid time off and company holidays
• Real ownership and autonomy to drive measurable growth
• Ongoing professional development opportunities as we scale

Originally posted on Himalayas